UX/UI • Front-End • E‑Commerce

I’m Irene Davis, a UX/UI Designer, Front-End Developer, and E‑Commerce Strategist

I design and build high-performing digital experiences that are intuitive, visually refined, and built to convert. I blend user-centered design, branding, and front-end development to turn complex problems into clear, usable interfaces.

Skilled in wireframing, prototyping, e-commerce strategy, and SEO optimization. I currently lead design and development for VELOFRED.com and 700x23.com improving UX, strengthening brand identity, and driving measurable growth.

15+ yrs
Design + development
E‑commerce
Strategy + operations
UX/UI
Research → prototyping

About Me

I’m a product-minded designer and front-end developer with deep experience in e-commerce, branding, and growth. I enjoy working end-to-end—from research and flows to polished UI and production-ready implementation.

My approach is practical and outcome-focused: clear hierarchy, accessible patterns, fast performance, and measurable improvements to engagement and conversion.

Figma Design Systems HTML/CSS/JS SEO E‑commerce

What I’m best at

  • Clarifying complex problems into simple, testable flows
  • Building clean, responsive front-end UI
  • Improving conversion and usability with iterative changes
  • Creating cohesive brand + visual systems
View Portfolio

Contact

Reach out for roles, collaborations, or portfolio questions.