VELOFRED.com – Manager of Design and Operations
At VELOFRED.com, I manage the entire branding, UX/UI design, and e-commerce strategy for a high-traffic online store. I successfully led a comprehensive digital transformation, migrating our outdated platform to a modern, scalable system. This transformation significantly improved performance, security, and user engagement.
Key Contributions:
End-to-End Web Development: Designed and implemented an optimized, responsive e-commerce site, enhancing usability and aesthetics.
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700x23.com – Website Designer & Developer
At 700x23.com, I designed and developed a custom cloud-based e-commerce platform, improving both usability and scalability. My work focuses on UX/UI enhancements, front-end customization, and SEO optimization to boost customer engagement and sales.
Key Contributions:
UX/UI Optimization: Designed an intuitive navigation and product browsing experience, leading to higher user engagement.
Front-End Development: Customized the site’s interface using HTML, CSS, JavaScript, and PHP for a seamless, responsive design.
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Daily Uplift — A Positive Habit Tracker UX/UI Design Case Study
Daily Uplift is a minimalist habit-tracking app designed to help users build one positive habit at a time through simple daily prompts. The project was completed as part of the UX/UI Design course at the University of Minnesota.
Challenge:
Users find many productivity apps overwhelming due to complex features and cluttered interfaces.
The challenge was to design a simple, intuitive app that encourages consistent habit-building without adding mental load.
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Indo-American Center Website Redesign
Enhancing Accessibility, Usability, and Community Engagement
Project Overview:
The Indo-American Center (IAC) supports the Chicagoland South Asian community through career development, civic engagement, and cultural programs. Redesigned the organization’s website to improve accessibility, streamline navigation, and increase user engagement.
The Challenge:
The existing IAC website was difficult to navigate, visually outdated, and lacked mobile optimization and accessibility compliance. Key pain points included poor content hierarchy, inconsistent design, and missing alt text.
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